About Michaela Freedman

Director & Founder

In an industry that defies norms, Michaela is truly in her element. Since becoming a medical cannabis patient she has devoted her career to advancing its treatment and business worldwide.

Michaela started MF Consulting in 2018, reporting on industry trends and the cultural and legal implications of Canada’s regulated cannabis program for industry and consumer publications. Her research skills and market intelligence landed her in the legal sector where she was sought after to provide insight on global cannabis regulations and their implementation in new and emerging markets. Her consultancy then grew to include Canada’s cannabis industry’s opportunities abroad.

With an extensive network of contacts, knowledge of regulations and industry standards, Michaela has become a trusted business advisor to new and established operators worldwide. Her up to the minute knowledge and consistent monitoring of new and existing ventures gives clients access to the most trusted sources for exotic genetics, premium flower, and extracts.

She facilitates wholesale agreements and joint ventures to maximize revenues for licensed producers (LPs). By evaluating points of entry through a facility purchase, rental agreement, white label partnership, and export arrangements, Michaela demonstrates that there are multiple ways to participate without becoming vertically integrated.

In a heavily regulated industry like cannabis, Michaela works with start-ups and seasoned players to navigate and capitalize on new market opportunities. A consummate professional with an entrepreneurial approach, she bridges the gap between production and commercialization, providing objective insight into launching or expanding a successful cannabis business.

Michaela brings transparency to a cloudy industry, proving that the business of cannabis is not all smoke and mirrors