Cannabis Business Advisory

MF Consulting helps clients position themselves for successful cannabis business launches and expansions. Our vast industry experience and extensive corporate network offers a transparent analysis of best practices and business growth opportunities across the global cannabis value chain.

Whether launching a cannabis company, expanding revenue channels, seeking joint ventures, or regulatory compliance guidance, MF Consulting’s research and expert advice are instrumental in identifying key drivers for success.

Business Development & Best Practices

MF Consulting works with new entrants and established operators to define and scale their cannabis business. Our expertise in cannabis regulatory markets, industry trends, and business landscapes are key to building successful corporate strategies and sustainable partnerships. From new product developments to international exports, our clients are equipped with all the data and intelligence to gain a competitive advantage.

For Existing Cannabis Businesses

• Procure cannabis and cannabis-derived products, including GMP and CUMCS certified sources

• Outline options for expansion, including pricing schemes and agreement terms

• Assess and recommend third-party solutions to diversify revenue streams

• Facilitate cannabis export partnerships and establish distribution channels in new markets

• Identify opportunities for expansion and fulfill business matchmaking through strategic JVs & M&As

For Investors & New Entrants

• Advise on cannabis industry trends and new revenue opportunities

• End-to-end product development and business strategy, such as:

• Cannabis Regulatory Review

• Market Research & Competitor Analysis

• Business Model Validation

• Go-to Market Strategy and a Proof of Concept

• JV and M&A Partnership Facilitation with Best Practices Stakeholders

Regulatory & Public Policy Insight

Navigating legal landscapes involves understanding how laws differ across borders, within jurisdictions, and amidst diverse sectors.

As a leading international advisor, MF Consulting has a reputation for consistently monitoring new and emerging markets across the medical, recreational, and Hemp/CBD industries. Our research and insights play a pivotal role in enabling our clients to achieve regulatory compliance and identify lucrative investment opportunities.

• Provide guidance on global markets and cannabis industry trends based on established and proposed legal frameworks

• Conduct detailed market research and expert testimony for cannabis-related legal cases

• Assist with cannabis permit and certification programs such as GMP and CUMCS to access new markets

• Advise and manage government affairs initiatives to promote cannabis legislation

International Consultancy

MF Consulting have advised projects around the world, such as:

Canada, US, Mexico, Costa Rica, Colombia, Uruguay, South Africa, Lesotho, Iceland, Spain, Portugal, UK, Netherlands, Italy, Germany, Denmark, Poland, Greece, Israel, Australia, and India.

About Michaela Freedman

Since becoming a medical cannabis patient, Michaela has devoted her career to advancing its treatment and business worldwide.

Michaela started MF Consulting in 2018, reporting on industry trends and the cultural and legal implications of Canada’s regulated cannabis program for industry and consumer publications. Her research skills and market intelligence landed her in the legal sector where she was sought after to provide expert testimony on global cannabis regulations and their implementation in new and emerging markets.

Having facilitated wholesale partnerships for licensed operators worldwide, she saw first-hand the regulatory barriers and supply chain bottlenecks and recognized the need for more sustainable business practices. Her consultancy then grew to offer advisory services to help investors define and improve their business plans.

With an extensive network of contacts, knowledge of regulations and industry standards, Michaela is a leader in cannabis business intelligence and a trusted advisor to new and established companies worldwide. Since November 2020, she has been a Guest Lecturer for George Brown College’s Cannabis Business course in the School of Continuing Education.

In a non-traditional regulatory market like cannabis, Michaela works with start-ups and seasoned players to navigate and capitalize on new market opportunities. A consummate professional with an entrepreneurial approach, she bridges the gap between production and commercialization, providing objective insight into launching and expanding a successful cannabis business.

Michaela brings transparency to a cloudy industry, proving that the business of cannabis is not all smokes and mirrors.